Meet Willow, the Dating App That Won’t Judge You By Your Appearances

Meet Willow, the Dating App That Won’t Judge You By Your Appearances

T listed here are great deal of applications in the marketplace today for younger individuals looking for love: Tinder, Bumble, and OkCupid, to mention a few. Though their particular rationales vary—Tinder and Bumble are both in regards to the swipe, but on Bumble, women result in the very first move, in accordance with OkCupid you can easily get a grip on simply how much information you reveal up front—they all have one or more part of common: Possible mates evaluate the other person considering appearances.

But Willow, a fresh software striking the App shop on Wednesday, is looking for an approach that is different. As opposed to swiping left or right in line with the first selfie the thing is, you’re caused to resolve a collection of three questions—written by users—that are created to ignite a conversation up. What’s more, people choose when of course they would like to share pictures along with other people; initially, the responses to those concerns are dates that are future.

The app’s president Michael Bruch claims Willow places the “social” back social networking. Bruch, today 24, ended up being fresh away from ny University as he established the software year that is last. He claims he had been trying to fill a void he noticed when making use of apps that are dating centered on swipes instead of everything you fancy.

“You can match with a lot of individuals which you think are great hunting however you don’t really understand much about all of them before you begin speaking with all of them,” Bruch informs TIME. “If I’m going to pay time with some body i wish to understand me. that individuals have actually some thing to chat about–that’s what’s essential to”

Bruch is wishing that same fascination with discussion is very important to numerous various other young adults aswell.

Up to now, Willow has attained some grip. A day over 100,000 users downloaded the beta version of the app that launched in August, sending an average of three messages. Read more…