Success of online dating sites just isn’t ‘scientifically proven’ – marketing watchdog

Success of online dating sites just isn’t ‘scientifically proven’ – marketing watchdog

ASA claims eHarmony claim is misleading because dating website cannot prove it offers a higher possibility of finding love that is lasting

Great britain advertising regulator has prohibited the web dating solution eHarmony from claiming it offers a “scientifically proven matching system”. Upholding an issue about a billboard advertisement on London Underground, the Advertising guidelines Authority (ASA) stated the claim had been misleading because eHarmony could perhaps not show its solution supplied a higher possibility of finding love that is lasting.

The offending ad, that was seen because of the complainant in July year that is last stated: “Step apart, fate. It’s time technology had a spin at love.” It continued: “Imagine to be able to stack the chances of finding lasting love completely in your favor. eHarmony’s scientifically proven system that is matching the secret of compatibility and chemistry so that you don’t need to.”

The ASA stated the text proposed research had demonstrated that the website offered users a dramatically greater potential for finding lasting love than when they failed to make use of the solution. Read more…