10 Best Social Listening Tools To Monitor Brand Mentions

social listening tools

BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment. Social Media Management – Social media management software provides users with the ability to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible.

Sign up for Mention to learn about the demographics of the folks mentioning you and compare those numbers to a competitor’s. When you’re running a business, negative press is a necessary evil. All you need is theperfect game plan.Win new influencers social media to your cause by giving a pitch that nobody could say no to. With Keyhole at your disposal, if someone has a large following andthey’re mentioning your keyword, you’ll be the first one to know about this person, and the first one to reach out.

Enhance community management and support by creating custom response templates for your FAQs. Integrate Sprout Social with your HubSpot software to collect accurate social reports all in one place. You can manage your entire social strategy — from planning to sharing to analyzing — from one, central location. Stay up to date with the latest marketing, sales, and service tips and news.

Or, maybe your business is somewhere in the vast middle, investing in social for a whole host of reasons, with a unique selection of metrics key to its bottom line. When shopping for a social listening and influencer identification tool, the most important thing to know first is the reason you’re looking for it. Though the social listening tools that really stand out are the ones with reporting features or visualizations that frame data in a way you hadn’t considered before. For example, Synthesio includes a whole ROI tab in its dashboard measuring acquisition—showing how effectively social engagement has converted followers into customers. Social listening data is most effective as the context for making business decisions.

Brand Performance

Social media listening tools track customer sentiment and support reputation management initiatives. Mention is 2-in-1 software that combines social listening and social media management tools.

Not responding to customer service requests is a customer service sin. Of course, it’s easy to think that if a customer has a problem, they will message you directly. TweetReach.com gives a quick and free report on the reach of conversations around a hashtag. FollowerWonk.com allows you to analyze your or a competitor’s followers and their reach.

YouScan is efficiently used by major brands, including L’Oreal, Nestle, Coca-Cola, and McDonald’s. SEMrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. SEMrush data and insights are trusted by 5,000,000 marketing professionals and over 1000 top media outlets worldwide. To help you make the most out of social media platforms, Sprout Social tracks and analyzes conversations around your brand.

You should also monitor for common misspellings or abbreviations of all of the above. With its 330 million average monthly active users and 14 billion average views per month, Reddit is a social site you can’t ignore. You’ll get an email notification every time Google finds results relevant to your alert criteria.

This can waste a lot of time for companies that are trying to use actual customer data to influence their marketing. Talkwalker is an Enterprise-level social media analytics and monitoring tool that keeps track of all brand-related online, print, and TV/radio content to help you stand out. It entails monitoring your brand’s social media platforms for customer feedback, direct mentions of your brand, and any discussions that include relevant keywords, topics, competitors, or industries.

When you see an opportunity to reach out to potential customers or influencers, you can respond directly from within the dashboard, or assign the response to someone else on your team. With Hootsuite, you can also track sentiment by location, language, and gender. Awario will highlight mentions of your brand, competitors, and industry keywords.

Why use social media listening tools?

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research.

  • The HootSuite University program offers everything from free online tutorials to robust social media certification.
  • HootSuite also has several associated apps to help you monitor specific social media platforms or types of channels in more detail.
  • With BuzzSumo, you can instantly access mention results for up to the past year.
  • The basic version is free, but it can be upgraded for more robust functionality.
  • Customize analytics reports with filters to see how an individual content type is performing.

This is why it’s important to set up tracking and use the right tools before we start social listening. Social listening is the process of finding https://youscan.io/ and contributing to conversations about you or your brand online by seeking out brand mentions, specific keywords or phrases and comments.

Recent Posts

Then there are tools such as Brand24 Premium, BuzzSumo Agency, and Mention, with plans and feature sets to scale up or down for both small and larger businesses. Some social media monitoring are focused solely on listening and influencers while others roll that functionality into platforms that also do built-in publishing and social content curation.

Since IFTTT is not a social media monitoring tool and is not even a social media tool per se, its functionality is not as sophisticated as some other tools’. Using IFTTT, you can gather mentions of your brand, keywords or hashtags into one place like Google Spreadsheet, for further use. The strength of IFTTT https://en.wikipedia.org/wiki/Social_media is its flexibility and the ability to be used for multiple purposes. Mention is one of the classical social media monitoring tools from way back then. It specifically concentrates on immediate results — after putting in your keywords and setting up an alert you’ll get mentions from the last 24 hours.

Marketing Land

Whatever your primary objective with brand monitoring, you can rely on social media monitoring tools for data-powered support and a shortcut into any marketing insights you might need along the way. I hope my listicle of best social media listening tools gives you a new perspective on how much you could benefit from implementing social media monitoring into your marketing workflow. With so many brilliant tools the market has to offer, it’s almost easier to do brand monitoring than not to do it. Global brands that are tracking and analyzing staggering amounts of social data should gravitate toward enterprise offerings such as our two other Editors’ Choices, Synthesio and Sysomos.

You can benefit from the free trials the tools offer and engage with one of the team members if you have any questions about how to adapt the tool into your business. Mention is a social media marketing tool which enables its customers to monitor the social media, publish posts, analyze competitors and manage crisis to improve your reputation online from one tool. This tool also provides filtering the conversations that are relevant to you, to find out what matters the most to your brand or product.

Use the “Daily Activity” chart to view when during the week you and your competitors are being mentioned. Next, you’ll see how the share of voice differs based on the platform. For example, check out which languages the authors wrote in and which platforms they posted them on. Click on a mention to view the full post or article where your name came up.

Historical data is available on request under the Custom Plan only. Through social listening, you will gain a competitive advantage, exceed customer expectations and increase revenue. However, you can only achieve this if you have the right strategy in place. Narrow your focus on keywords that are relevant to your business and monitor your brand mentions across Facebook and Twitter. Use social media listening software to mute obstructive noise and narrow in on topics that matter to you.

Brandwatch is Enterprise-level only, which means you can rely on it in both B2B and B2C marketing. The tool offers advanced social media monitoring and analytics, sorting all brand mentions for your quick overview and immediate feedback. Social listening social media listening tools lets you collect and analyze mentions of your company, brand, products, hashtags and whatever you can think of, found on social media and the web. Social media monitoring and analytics is a massive help in making both marketing and business decisions.

If you’ve purchased the advanced Talkwalker social media monitoring suite, you can integrate it into Oktopost and boost your social listening. Crimson Hexagon is a high-end social monitoring platform with a strong focus on sentiment analysis. The platform offers one of the biggest social data libraries to work with – you can also use it https://en.wikipedia.org/wiki/Social_networking_service for image and sentiment analysis and prepare optimized content for deeper engagement with your audiences. Crimson Hexagon indexes and saves useful data in their own library which is accessible to clients on demand. Hootsuite is a social media management platform – it operates as a set of social media streams that track your keywords.

Social media monitoring software provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Social media monitoring products are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. The products can also be used by researchers to gain information on social trends or by media outlets to identify breaking news.

Decide What Topics To Monitor

Essentially discussing the same process, these two terms describe the idea of monitoring how a brand is represented on social media. Are the feedback and comments overwhelmingly positive or mostly negative? https://youscan.io/blog/social-media-analytics-free-online-courses/ The brand may have received 3,000 mentions on Twitter, but what if the vast majority of these were complaints? Numbers don’t always tell the full story, which is where sentiment analysis comes in.